/ Brand identity
One of three visual direction concepts pitched to, a platform built to increase customer retention and abandonment revenue by 10x.

The icon moves in a forward circular motion to represent the cycle a customer makes as they return to their abandoned carts. It also reflects an iris, a portal, and a camera lens capturing a moment, just as recaptures customers.
  • Role: Senior Visual Designer
  • Agency: Marketwake
  • Tools: Figma, Illustrator, Photoshop
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