Mood Mix

/ Brand identity / App
Overview
Mood Mix is a dreamt up app that allows users to track their moods throughout the day and discover personalized playlists based on their emotions. By analyzing user data and music preferences, Mood Mix creates playlists that match different moods and activities, helping users curate soundtracks for their daily lives.

Inspired by 70's icons like the mood ring and the cassette, Mood Mix's identity captures a nostalgic and retro feel while infusing it with the sophistication of modern technology. Each color represents a distinct emotion, and this palette seamlessly evolves to encompass the boundless spectrum of human feelings. The branded gradient symbolizes all of these emotions blurring together to form the holistic human experience, with all it's highs and lows.
Details
  • Role: Brand Strategist & Designer
  • Tools: Illustrator, Figma, Photoshop
🡐 Previous projectnext project 🡒