MACHETE

/ Homepage refresh / paid Ads
Overview
Art directed and implemented a homepage refresh for MACHETE, a popular ethically sourced jewelry & accessories brand. The goal was to create a clear hierarchy, digestible categorizations, and compelling imagery selections that ultimately led to higher conversion. I also designed a slew of digital ads that were resized and uploaded across a diverse array of platforms including Meta, Pinterest, and Google Display.
Details
  • Role: Senior Visual Designer & Design Lead
  • Agency: Marketwake
  • Tools: Figma, Photoshop
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