Lovely Duckling

/ Brand identity
Overview
Brand identity & strategy, apparel, and various print and digital collateral for Lovely Duckling, a lifestyle apparel brand focused on empowering you to live a life worthy of freedom and celebration.

Lovely Duckling had to have a compelling origin story, a clear mission, and unique differentiators that would resonate with their target audience. What came of it was a classic blue and pale yellow palette and boldly feminine typefaces, with a subtle vintage feel.
Details
  • Role: Owner & Designer
  • Agency: Courtney Rutledge Design
  • Tools: Figma, Illustrator, Photoshop, Shopify, Klayvio
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